In a surprising move within the tech industry, Grammarly has decided to undergo a significant rebranding following its acquisition of the email client, Superhuman, in July. Unlike the typical practice of companies absorbing the branding of acquired entities, Grammarly is set to rename itself “Superhuman”. This bold choice reflects the company's commitment to its innovative email client while maintaining the Grammarly product's identity.
Despite the overarching rebranding effort, Grammarly's core product will retain its original name. The company has indicated that while it will uphold the Grammarly brand for its writing assistance tool, it is considering future rebranding for other products, such as Coda, a productivity platform it acquired last year. This strategic shift aims to align its offerings with the Superhuman identity while enhancing user experience and functionality.
As part of the rebranding initiative, Grammarly is launching an innovative AI assistant called Superhuman Go, which will be integrated into the existing Grammarly extension. This assistant is designed to provide users with enhanced writing suggestions and feedback on emails. Moreover, Superhuman Go can connect with various applications, including Jira, Gmail, Google Drive, and Google Calendar, allowing it to access additional context for more tailored assistance.
Utilizing these app connections, Superhuman Go can perform automated tasks, such as logging tickets in Jira or retrieving your availability for meeting scheduling. The team at Superhuman has ambitious plans to expand the assistant’s capabilities, allowing it to fetch data from customer relationship management (CRM) systems and internal databases, ultimately suggesting improvements to users' emails.
Grammarly users can easily access Superhuman Go by activating a toggle within the Grammarly extension, enabling them to connect with various applications seamlessly. Additionally, users can explore different agents available in the company’s agent store, which features tools like a plagiarism checker and a proofreader, both launched in August. The introduction of Superhuman Go is a testament to Grammarly's dedication to enhancing user productivity and creativity.
All Grammarly users can currently try out Superhuman Go, with the company also offering product bundles. The Pro subscription plan is priced at $12 per month (billed annually), providing grammar and tone support in multiple languages. For users who require more extensive features, the Business plan is available at $33 per month (billed annually) and includes access to Superhuman Mail.
Looking ahead, Superhuman aims to incorporate more AI-driven functionalities into both the Coda document suite and the Superhuman email client. This includes the ability to automatically fetch details from external and internal sources, enhancing document creation and email drafting processes for users. With these developments, Grammarly is poised to redefine the way users interact with writing tools, setting a new standard in the industry.
