In a striking new advertisement, Google has pointed out that the latest version of iOS 26 has incorporated three features that have long been staples on Pixel phones. The features in question are Live Translate, Hold Assist, and Call Screening, all of which have been available on Google's devices for several years. This ad is part of the ongoing BestPhonesForever series, which aims to showcase the unique capabilities of Pixel smartphones.
The advertisement cleverly presents a fictional podcast conversation between an iPhone and a Pixel 9 Pro. During their exchange, the iPhone boasts about its new capability to translate text messages in real-time. The Pixel 9 Pro humorously responds, "And it turned out I had that four years ago," referencing the introduction of Live Translate on the Pixel 6 in 2021. This feature allows users to automatically translate not just text messages but also phone calls, showcasing the advanced technology that Google has integrated into its smartphones.
Another feature highlighted in the ad is Hold Assist, which has been introduced in iOS 26. The Pixel 9 Pro reminds the audience that Google's Hold for Me feature, available since 2020 on the Pixel 3 and newer models, serves a similar purpose. This functionality allows users to stay engaged during phone calls without the need to wait on hold, as the phone will alert you when an agent is ready to speak. This innovation not only enhances user experience but also demonstrates Google's commitment to simplifying communication.
The ad also touches on Call Screening, first launched on the Pixel 3 back in 2018. The iPhone attempts to introduce its version of this feature, only to be met with the Pixel’s reminder that this capability has been part of Google's offerings for several years. By screening calls, users can avoid unwanted spam and telemarketing calls, making it a valuable tool for anyone looking to manage their incoming communications effectively.
While Google undeniably raises valid points regarding the adoption of its features by iOS 26, the humor of the ad has sparked a debate among viewers. Is the portrayal of these features as a "coincidence" between the two platforms light-hearted fun, or does it come off as cringy? Regardless of opinions on the advertisement's tone, it’s important to acknowledge that the conversation surrounding feature innovation is ongoing and dynamic in the tech industry.
In conclusion, Google's ad not only showcases the Pixel phone's pioneering features but also highlights the evolving nature of smartphone technology. As both Android and iOS platforms continue to learn from each other, consumers benefit from improved functionality and user experience.
Related Roundup: iOS 26
