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Google Play Store Introduces 'Slide to Buy' Feature to Enhance User Experience

6/17/2025
Google Play Store has launched a new 'Slide to Buy' feature, replacing the old '1-tap buy' button to enhance user experience and reduce accidental purchases. This change requires users to slide to confirm payments, ensuring a more intentional buying process.
Google Play Store Introduces 'Slide to Buy' Feature to Enhance User Experience
Discover how Google Play Store's new 'Slide to Buy' feature improves user experience by preventing accidental purchases. Update your app now!

Google Play Store Introduces New “Slide to Buy” Feature

As previewed in March, the Google Play Store is enhancing the user experience with a new feature called “Slide to Buy.” This gesture is designed to confirm purchases of Android apps, books, movies, and TV shows. The previous payment method featured a blue “1-tap buy” button located at the bottom of the payment sheet, which has now been replaced with a more intuitive “Slide to Buy” pill.

What’s New in the Slide to Buy Feature?

The new “Slide to Buy” button is slightly taller than its predecessor and includes a circular handle adorned with two arrows to assist users in understanding how to use it. To enhance the user experience, there’s an animation that guides users the first time they encounter this feature, along with an additional bounce effect for visual feedback.

Enhancing User Protection Against Accidental Purchases

According to Google, the implementation of the “Slide to Buy” feature is aimed at preventing accidental purchases. Previously, confirming a purchase required users to tap two buttons located at opposite ends of the screen. With this new feature, users must now both tap and slide, adding a layer of friction that ultimately promotes better decision-making when it comes to purchases.

Widespread Rollout of the New Feature

The “Slide to Buy” feature is being rolled out widely with the release of version 46.5.19-31 of the Google Play Store. This new payment method is now available across all instances of the Google Play payment sheet, including within the Google TV app, ensuring that users have a consistent experience across devices.

Conclusion: A Positive Change for Google Play Users

The introduction of the “Slide to Buy” feature is a significant enhancement for users of the Google Play Store. By requiring a slide gesture instead of a simple tap, Google aims to reduce the likelihood of accidental purchases, making the digital shopping experience safer and more user-friendly. As this feature continues to roll out, users can expect a smoother and more intuitive purchasing process.

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