General Motors is embarking on a transformative journey over the next three years, aiming to integrate a suite of innovative software initiatives into its vehicles. This includes the introduction of an in-vehicle artificial intelligence (AI) assistant developed in collaboration with Google and a groundbreaking driver-assistance system designed to facilitate near-complete vehicle control without human oversight. During a recent GM Forward software event, CEO Mary Barra and other executives unveiled plans that signal a significant shift in how vehicles will operate in the near future.
The conversational AI system, known as Google Gemini AI, is set to start rolling out in GM vehicles as early as next year. This technology promises to allow drivers to interact with their vehicles as naturally as they would with a human passenger. "Our vision is to create a car that knows you, looks out for you, and meets your needs even before you say," stated Sterling Anderson, GM's Chief Product Officer.
In addition to the AI assistant, GM is also developing an advanced driver-assistance system (ADAS) that will enable hands-free driving and allow drivers to divert their attention from the road under specific conditions, with the first implementation in the Cadillac Escalade IQ EV in 2028. This hands-free, eyes-off driving technology aims to make roads safer and reclaim valuable time for drivers. "Autonomy will make our roads safer," Anderson emphasized during the event.
As part of its broader strategy, GM is working on a new centralized computing platform, which will debut with the Escalade IQ in 2028. This platform is intended to enhance the capabilities of GM vehicles, making them smarter and more efficient. Additionally, the automaker plans to increase the use of collaborative robots, or cobots, to work alongside human operators in their manufacturing processes.
GM's recent announcements are part of a larger vision to usher in a new era of mobility. Despite facing challenges in the past, including the abandonment of previous ambitious projects, GM is optimistic about its future trajectory. The company aims to double its revenue by 2030, focusing on growing its software and services revenue to between $20 billion and $25 billion. As of now, GM has recognized $2 billion from software services, a significant increase compared to previous years.
In a bid to expand its offerings, GM announced plans to launch its Energy Home System, which will include bi-directional electric vehicle charging and stationary home batteries, starting in 2026. This initiative is designed to provide backup power solutions and integrate solar energy options for electric vehicle owners and homeowners. This venture marks GM's entry into the home energy market, competing with similar offerings from Tesla.
As GM continues to innovate, the company is committed to delivering products that enhance the driving experience and contribute to a sustainable future. With the integration of advanced AI and driver-assistance technologies, GM is poised to redefine the automotive landscape. "It's really incredible to see all the great things that are right on the horizon," Barra concluded, emphasizing the company's dedication to meeting customer needs and setting the course for the future of transportation.
