According to recent data from Similarweb, visits to gemini.google.com, the web domain for Google's flagship AI chatbot, have more than doubled over the past year. This surge in traffic reflects a growing interest in Gemini, which now accounts for 12.9% of total web traffic to online generative AI tools, up from 6.4% in 2024.
In the landscape of AI chatbots, ChatGPT continues to dominate, representing approximately 74% of total chatbot web traffic. However, this figure has decreased from around xAI's Grok' href='https://breakingon.com/search/87253cb253e-last-year-indicating-a-potential-loosening-of-its-market-grip-as-competitors-like-google-and-anthropic-expand-their-offerings-in-conversational-ai3cp3e3ch33ecomparative-traffic-trends-among-chatbots3ch33e3cp3esimilarwebs-data-reveals-that-traffic-to-3cb3exais-grok'>87% last year, indicating a potential loosening of its market grip as competitors like Google and Anthropic expand their offerings in conversational AI.
Similarweb's data reveals that traffic to xAI's Grok has seen a slight decline over the past six months, dropping from 3.1% to 2%. Meanwhile, Microsoft Copilot has maintained a steady traffic share, currently accounting for 1.2% of total chatbot traffic. These trends suggest a shifting landscape in the AI chatbot market as new players emerge.
It is important to note that Similarweb acknowledges the limitations of its measuring methodology. Visits to a chatbot's primary web address may not accurately reflect overall usage. In the case of Google, Gemini has been integrated into various AI tools, including AI Overviews, a key feature in Google's search engine. Thus, measuring visits to gemini.google.com only provides a narrow view of its overall impact.
According to David Carr, a spokesman for Similarweb, comparing Gemini's standalone traffic to that of ChatGPT can be misleading. To get a clearer picture of the most popular AI chatbot, one would also need to consider app downloads and active user numbers.
The significant increase in web traffic to Gemini's website is noteworthy, especially in contrast to the stagnation or decline of similar tools. Users have praised Gemini for its versatility across a broad range of tasks, even though competitors may excel in specialized domains. For instance, Baruch Labunski, founder of SEO company Rank Secure, stated, "Compared to Gemini, ChatGPT and Claude are more helpful with in-depth writing and ideation, but for fast and everyday tasks, Gemini is unparalleled."
Despite its imperfections, Labunski finds himself relying on Gemini for routine organization and tasks. His company has a strategic partnership with Google, allowing them early access to certain features, which may contribute to their positive view of Gemini.
Other users have highlighted the integration capabilities of Gemini as a significant advantage. Tools like NotebookLM and Gemini 2.5 Flash Image (also known as Nano Banana) enhance Gemini's appeal, giving Google a competitive edge. Jenny Kay Pollock, cofounder of Women X AI, noted that each AI model has its strengths—ChatGPT for creativity, Claude for depth, and Gemini for integrated, multimodal work.
Furthermore, the seamless integration of Gemini with Google services like Gmail and Google Docs allows users to streamline their workflows. Michael Pedrotti, cofounder of GhostCap, remarked, "The fact that Gemini integrates with tools such as Gmail or Google Docs means that my workflow from research through to content creation is much more fluid."
As tech developers continue to enhance the integration of their flagship AI chatbots with popular productivity applications, users can expect even more seamless experiences. Recently, Microsoft announced new capabilities for its Copilot AI assistant, enabling it to connect with users' personal accounts across various platforms, including Outlook and Google Drive.
In conclusion, the remarkable growth in web traffic to Google’s Gemini AI chatbot highlights its increasing relevance in the competitive landscape of conversational AI. As users seek tools that enhance productivity and streamline workflows, Gemini's unique strengths and integration capabilities position it as a leading choice among AI chatbots.
