Fujifilm has recently released an exciting teaser, providing a sneak peek of a new camera that will be officially unveiled at the upcoming X Summit in Shanghai. This teaser, lasting 15 seconds, also showcases what appears to be a new lens. Scheduled for June 12, the X Summit in Shanghai has already been anticipated, but this teaser gives photography enthusiasts their first look at these innovative products.
During the previous X Summit held in Los Angeles last month, Fujifilm hinted that the upcoming event in Shanghai would feature products inspired by the concept of classic photography. The newly released teaser clarifies what Fujifilm means by this intriguing concept. The video presents a silver camera body from two distinct angles, highlighting a unique Film Simulation control dial that can be observed through a transparent cut-out on the camera’s top deck.
In the teaser, viewers can catch a glimpse of the dial itself positioned near the bottom of the frame. This innovative design marks a significant departure from the Film Simulation control dials found in the Fujifilm X-T50 and X-M5, which debuted last year with more conventional control mechanisms. The new camera adopts a classic approach, featuring a see-through slot reminiscent of a film roll counter on traditional analog cameras.
The teaser further reveals primary controls located on the camera’s top deck, including a shutter speed control dial, an exposure compensation dial, and a shutter release button. This design is similar to that of the X-T50; however, it appears to lack an Auto mode switch around the shutter speed dial, which is a feature present in its predecessor. The new camera seems to align more closely with the X-T5, but without the stacked dial design that facilitates a smooth transition between stills and movie modes using the shutter speed dial.
Additionally, Fujifilm's teaser hints at a new lens, although it remains unclear whether this lens will be interchangeable or fixed to the new camera. The lens appears to be notably thin, boasting a maximum aperture of f/2.8. While the teaser does not reveal extensive details, photographers and enthusiasts alike can look forward to the official announcement for more information.
Photography aficionados won't have to wait long for more information. The highly anticipated Fujifilm X Summit in Shanghai is set to commence tomorrow, June 12, at 5 AM EDT (2 AM PDT). Stay tuned as Fujifilm unveils its latest innovations, promising to blend modern technology with the timeless essence of classic photography.
