According to a recent report by Bloomberg on September 5, Apple is poised to unveil its next generation of the iPhone, a product line that contributes significantly to the company's revenue—accounting for nearly half of its sales. The upcoming iPhone lineup is set to include several enticing models aimed at a variety of consumers.
Among the new offerings, the high-end versions will be known as the iPhone 17 Pro and iPhone 17 Pro Max, which will feature innovative backs. Additionally, Apple is introducing a sleek ultrathin model dubbed the iPhone 17 Air. For those seeking a more traditional option, a base model called the iPhone 17 will be available, boasting a slightly larger screen to enhance user experience.
Apple's forthcoming product announcements will also feature updates to its smartwatch lineup. The Apple Watch Ultra 3 will showcase a slightly larger screen, while the Apple Watch Series 11 will come equipped with a new display that offers higher maximum brightness. For budget-conscious consumers, the Apple Watch SE will receive enhancements, including newer displays and a faster chip, making it a competitive option in the smartwatch market.
In addition to the iPhone and Apple Watch updates, the highly anticipated AirPods Pro 3 may feature smaller charging cases along with a new pairing mechanism. A standout addition is a software feature designed to translate conversations in real-time, enhancing communication for users around the globe.
Apple has announced that the upcoming product launch event will be streamed live on apple.com, Apple TV, and YouTube Live. Apple CEO Tim Cook has been actively promoting the event, stating in a recent post on Apple’s newsroom site, “Get ready for an awe-dropping AppleEvent on Tuesday, September 9!” This event is highly anticipated by consumers and tech enthusiasts alike.
Looking ahead, it was reported on August 24 that the new changes to the iPhone lineup will initiate a three-year overhaul of Apple's smartphones, following a series of moderate upgrades. In the upcoming year, Apple is expected to introduce its first foldable iPhone, which is rumored to include five cameras and will notably lack a SIM card slot. Furthermore, in 2027, Apple will celebrate the 20th anniversary of its smartphone with the release of the iPhone 20, featuring a groundbreaking curved-glass design that represents a departure from the more squared-off versions prevalent in recent years.
