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Best Buy's Techtober Sale: Unbeatable Tech Deals to Rival Amazon's Prime Event

10/7/2025
As Amazon hosts its Prime Big Deal Days, Best Buy launches its Techtober Sale with incredible discounts on tech items. From laptops to TVs, find out why you should shop at Best Buy this week!
Best Buy's Techtober Sale: Unbeatable Tech Deals to Rival Amazon's Prime Event
Don't miss out on Best Buy's Techtober Sale! Uncover massive discounts on laptops, TVs, and more, giving Amazon a run for its money.

Best Buy Launches Competing Techtober Sale Amid Amazon's Prime Big Deal Days

As the highly anticipated Amazon Prime Big Deal Days event runs from October 7 to 8, Best Buy has introduced its own competing Techtober Sale, which will be available through October 12. This strategic timing reflects Best Buy's ongoing efforts to provide customers with enticing deals during the fall shopping season, especially in the tech category.

A representative from Best Buy confirmed via email that the Techtober Sale features some of the most sought-after discounts this fall on technology products, including laptops, TVs, headphones, video games, electric bikes, and much more. Excitingly, new markdowns are added daily, ensuring that shoppers have fresh options to consider. All deals can be accessed online, through the Best Buy mobile app, and at physical store locations, making it convenient for all customers.

Best Buy's Strategic Counter-Programming

Since 2022, Best Buy has consistently timed its sales to coincide with Amazon's major promotional events. The Amazon Prime Big Deal Days is just one of the occasions where Best Buy has chosen to launch its own sales initiatives, previously known as the 48-Hour Flash Sale. In addition to the fall sale, Best Buy also runs a savings event alongside Amazon's flagship Prime Day sale in July, showcasing its commitment to counter-programming in the competitive retail landscape.

However, Best Buy is not the only retailer looking to compete with Amazon this month. Walmart has initiated a Walmart Deals event running from October 7 to 12, while Target is hosting its Circle Week sales from October 5 to 11. Notably, Amazon's Prime Big Deal Days is unique in that it requires a paid membership for access to its deals, which may drive customers to explore alternatives like Best Buy.

Top Deals from Best Buy's Techtober Sale

I have spent considerable time examining the Techtober Sale and have discovered over sixty products that are either more affordable at Best Buy or exclusively available through them. Some items are not even carried by Amazon, such as my favorite Asus Zenbook A14, now priced at just $580. Others, like the iRobot Roomba Combo 10 Max + AutoWash Dock, are currently sold out on Amazon but available at Best Buy for $600.

Below, I've compiled a list of some of the most notable deals available during the Techtober Sale. Be sure to check back frequently as I will update this list with new deals throughout the week.

Apple Product Discounts

Apple AirPods 4 — $89.99 (regularly $129; save $39.01)Apple AirPods Max (USB-C) — $429.99 (regularly $549; save $119.01)Apple Watch Series 10 (GPS, 42mm) — $329 (regularly $399; save $70)Apple iPad, 11-inch (A16, WiFi, 128GB) — $299 (regularly $349; save $50)Apple MacBook Air, 13-inch (M4 chip, 16GB RAM, 256GB SSD) — $799 (regularly $999; save $200)

Windows Laptop Deals

Asus Zenbook A14 — $579.99 (regularly $999.99; save $420)HP OmniBook 5 16 — $599.99 (regularly $799.99; save $200)Microsoft Surface Laptop, 13-inch — $849.99 (regularly $999.99; save $150)

Television Offers

Hisense 43-inch QD6 QLED 4K Fire TV — $149.99 (regularly $299.99; save $150)TCL 55-inch F35 4K LED Fire TV — $199.99 (regularly $329.99; save $130)Samsung 75-inch Q7F QLED 4K TV — $699.99 (regularly $999.99; save $300)

Robot Vacuum Discounts

iRobot Roomba 105 Vac + AutoEmpty Dock — $279.99 (regularly $449.99; save $170)iRobot Roomba Combo 10 Max + AutoWash Dock — $599.99 (regularly $1,399.99; save $800)

These deals highlight the competitive nature of the current retail market and provide an excellent opportunity for consumers to save on the latest technology. Make sure to take advantage of the Techtober Sale at Best Buy before it concludes on October 12.

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