The Lumon Terminal Pro, the fictional computer featured in Apple TV’s acclaimed series “Severance,” has made an unexpected appearance on Apple’s retail website. Fans browsing Apple.com will notice this intriguing device, which is highlighted with a striking red “New” label. This can be found under the Mac computers section, creating a buzz among viewers and tech enthusiasts alike.
Despite its prominent display, it’s important to clarify that the Lumon Terminal Pro is not available for sale. The device's presence on the retail site serves as a clever advertisement for Apple’s streaming service, Apple TV+. Customers who purchase a Mac computer can enjoy a complimentary three-month trial of the service, enhancing their experience with exclusive content from the streaming platform.
This marketing strategy is part of Apple’s broader initiative to expand its services business, which has shown impressive growth. In the most recent quarter, Apple’s services revenue increased by 4%, reaching a remarkable $26.34 billion. This growth has contributed to pushing Apple’s gross margin to the highest level on record, showcasing the company’s successful diversification beyond hardware sales.
Given the immense popularity of “Severance,” Apple has leveraged its cultural significance through extensive marketing efforts. The series has become Apple’s most-watched TV show to date, prompting the tech giant to implement various promotional tie-ins. These include free e-books available on Apple Books, a dedicated “Severance” podcast featuring notable personalities such as Ben Stiller and Adam Scott, and even a LinkedIn profile for Lumon Industries, the fictional corporation within the series.
Furthermore, Apple has created a “Severance”-themed playlist and hosted a pop-up event in New York City, further engaging fans and drawing attention to the show. On Wednesday, the company also highlighted how one of the show's editors, Geoffrey Richman, utilizes various Apple products—including the iMac, Mac mini, and MacBook Pro—to edit the series. This showcases the versatility and capability of Apple’s hardware, whether working on location, at home, or while traveling.
In summary, the appearance of the Lumon Terminal Pro on Apple’s retail website reflects a savvy marketing strategy aimed at promoting both the show “Severance” and the Apple TV+ service. While fans may not be able to purchase the fictional device, they can explore a wealth of content through Apple’s offerings, demonstrating the company's innovative approach to blending entertainment with technology.
