On September 19, 2025, Apple fans around the globe flocked to their local Apple Store locations to witness the launch of the highly anticipated new product lineup. This year, Apple introduced its latest generation of smartphones, smartwatches, and wireless earbuds, featuring the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. Additionally, customers were thrilled to see the release of the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and the third-generation AirPods Pro.
As the doors opened, excited customers celebrated the arrival of these innovative new products. Apple team members were on hand, eagerly providing personalized shopping support to ensure a seamless experience for all. From first-time buyers to long-time enthusiasts, everyone had the opportunity to explore the latest features and technologies that Apple has to offer.
Customers can easily discover and shop the latest Apple products by visiting their local Apple Store, navigating to apple.com, or using the Apple Store app. The process is designed to be user-friendly, allowing customers to find exactly what they need without hassle. Apple Specialists are available to assist customers with trading in old devices, upgrading to new models, exploring carrier offers, and setting up their newly purchased products.
For media inquiries, Apple has designated press contacts who can be reached for more information. Pia Fontes can be contacted at pia_fontes@apple.com, and Brian Bumbery is available at bumbery@apple.com. Additionally, the Apple Media Helpline is always ready to assist with any media-related questions.
The launch event on September 19, 2025, marks another significant milestone for Apple, showcasing their commitment to innovation and customer satisfaction in the tech industry. With the arrival of these new products, Apple continues to set the standard for excellence in technology.
