Apple is implementing a significant update that aims to streamline the process for developers looking to submit, manage, and market their apps on the App Store. This latest round of enhancements includes several important features designed to improve app visibility and user engagement. Here’s an in-depth look at what’s new.
One of the key updates is the ability for developers to submit additional items to the App Review process, even when there’s an existing app version under review. This new feature offers developers greater flexibility and allows them to manage their app submissions more efficiently. Developers can now submit:
One or more In-App Events independently. Game Center features such as achievements, leaderboards, and challenges. Critical bug-fix updates as separate submissions.As described by Apple, this update enhances the submission process, enabling developers to send additional items without waiting for the existing submission to be processed. This change is expected to significantly reduce delays and improve the overall app management experience for developers.
Another exciting enhancement is the ability for developers to create double the number of custom product pages and assign specific keywords to each page. Now, developers can launch up to 70 custom pages simultaneously, which allows them to showcase different features and content of their apps or games using unique screenshots, app previews, and promotional text.
With this update, Apple encourages developers to optimize their App Store listings better. By assigning keywords to each custom product page, developers can enhance their app’s discoverability. This means that customized pages can appear in search results based on the selected keywords, rather than relying solely on the default product page.
Apple has also announced the expansion of offer codes to all types of In-App Purchases, including consumable and non-consumable items, as well as non-renewing subscriptions. This marks a significant shift from the existing promo codes, which will be phased out starting on March 26, 2026.
With this update, offer codes will now support every category of In-App Purchase, providing enhanced configuration and customer eligibility options. While existing promo codes for In-App Purchases will remain valid until they expire, developers are encouraged to transition to offer codes to take advantage of the new features. Apple has stated, “Offer codes build on the functionality of promo codes, providing improved options for developers and customers alike.”
These updates reflect Apple’s ongoing commitment to supporting developers and improving the App Store experience. By making it easier to submit additional items for review, expand custom product pages, and utilize offer codes, Apple is providing developers with the tools they need to succeed in a competitive app marketplace. For more details, you can read Apple’s full announcement on their Developer website.
Stay tuned for more updates as Apple continues to enhance the App Store for both developers and users!
