Apple is preparing for the highly anticipated launch of its next-generation smartphones, the iPhone 17 series, expected to be unveiled in September 2025. This new lineup is rumored to include four distinct models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Notably, the introduction of the new Air variant is designed to replace the discontinued Plus model, offering a fresh option for consumers.
The iPhone 17 Air is set to be a game-changer, designed to be slimmer and more lightweight, with a potential thickness of just 5.5mm. This model aims to fill the gap between the base and Pro versions, targeting users who desire a balance between performance and portability. It is also expected to compete directly with Samsung’s upcoming Galaxy S25 Edge.
Apple has a well-established pattern for its iPhone releases, typically unveiling new models in the second week of September. The company is expected to hold keynote events between Monday and Wednesday during this week. For instance, the iPhone 16 was launched on September 9, 2024, while the iPhone 15 debuted on September 5, 2023. Following the launch, pre-orders are likely to begin on that Friday, with full retail availability commencing the following Friday.
As the launch approaches, there is growing speculation regarding the pricing structure of the new iPhones. The potential imposition of a 25% tariff on Apple products, stemming from ongoing trade tensions, has raised concerns about the final costs. In an effort to reduce reliance on Chinese manufacturing, Apple has been increasing its production capabilities in India. In this market, the entry-level iPhone 17 is expected to be priced around Rs 89,900, reflecting a moderate increase from the iPhone 16’s launch price of Rs 79,900.
The camera technology in the iPhone 17 lineup is set to see significant advancements. Reports indicate that Apple will upgrade the front-facing camera to a 24MP sensor, a substantial enhancement over the 12MP camera used in the previous generation. The main iPhone 17 will feature a robust 48MP rear camera, while the Pro Max version is expected to include three dedicated 48MP sensors for wide-angle, ultra-wide, and telephoto photography. Additionally, there is speculation that the Pro Max will support 8K video recording, marking a major milestone for Apple’s smartphone capabilities.
Aside from the Air variant, the display sizes of the iPhone 17 series are anticipated to remain consistent with those of the iPhone 16 models. The base model will sport a 6.1-inch display, the Pro model will feature a 6.3-inch screen, and the Pro Max will continue with its 6.9-inch size. Enhancements to the display may include more durable glass and advanced anti-glare technology, following insights from industry analyst Jeff Pu.
As the launch date approaches, excitement builds around Apple’s iPhone 17 series, with enthusiasts eagerly awaiting further details about these innovative devices.
