Apple has officially launched its latest lineup of products, generating excitement among tech enthusiasts. While the highly anticipated iPhone models won't be available for preorder until Friday, customers can start preordering the new low-cost Apple Watch SE, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3 on Amazon starting today. Below, we delve into the features of these new devices and discuss why you might want to consider upgrading to the latest technology.
The new AirPods Pro 3 represent a significant advancement in audio technology. Priced at $249, these earbuds come with a remarkable active noise cancellation (ANC) feature that is four times stronger than the original AirPods Pro, providing an immersive listening experience. Additionally, the inclusion of live translation powered by Apple Intelligence allows users to communicate seamlessly across languages.
With a streamlined design for a more natural and stable fit, the AirPods Pro 3 also include a built-in heart rate sensor that enables users to track over 50 different workouts directly from their earbuds. The battery life has been notably improved, extending from six to eight hours with ANC enabled, making them an ideal companion for workouts and daily use.
At a price point of $399, the Apple Watch Series 11 comes equipped with a faster chip, enhancing app performance and responsiveness. This makes it easier for users to track workouts or access directions while on the move. The watch has been redesigned to be thinner, more comfortable, and twice as scratch-resistant, ensuring durability without sacrificing style.
Notable health features include high blood pressure monitoring and advanced sleep tracking capabilities that provide insights into sleep quality, even offering a sleep score. The Series 11 boasts an impressive battery life of up to 24 hours, making it a reliable choice for health-conscious individuals.
The Apple Watch SE 3, priced at $249, serves as an excellent entry-level option. It now features an Always-On display, enhancing usability and accessibility. In addition to essential health tracking, it incorporates critical safety features like crash detection, fall detection, and emergency SOS, providing users with peace of mind.
Other features include a wrist temperature sensor and sleep tracking capabilities, including notifications for potential sleep apnea episodes. Available in various new colors, the Apple Watch SE 3 remains Apple’s most affordable smartwatch, making it an attractive option for budget-conscious buyers.
The Apple Watch Ultra 3 has received a substantial performance upgrade, now priced at $799. It introduces satellite connectivity, allowing users to send emergency messages or share their location from remote areas without a cell signal. The larger screen and support for 5G cellular capabilities enhance the user experience significantly.
With the most accurate GPS in a sports watch and a battery life of up to 42 hours (or 72 hours in Low Power Mode), the Ultra 3 is ideal for outdoor enthusiasts. A new health feature alerts users to signs of chronic high blood pressure, enabling proactive health monitoring over time.
Apple has also announced its newest iPhone 17 series, set for preorder starting Friday. This lineup introduces the new A19 chip, enhancing performance across the board. The flagship model, iPhone 17, is priced at $799 and features a faster, more responsive display, making it perfect for everything from social media scrolling to gaming.
The iPhone 17 boasts a complete camera upgrade, including a high-resolution main lens and a new front camera designed to center users during video calls. The 6.3-inch Super Retina XDR display is brighter and has thinner borders, while the new front cover is three times more scratch-resistant than previous models. Starting at 256GB of storage, the iPhone 17 doubles the previous entry-level storage, catering to users with expansive media needs.
The iPhone Air, priced at $999, is designed for those who prioritize portability without compromising power. Its ultra-thin design is crafted from durable titanium and features a new Ceramic Shield 2 front for enhanced scratch resistance. With all-day battery life and a robust camera system, the iPhone Air is perfect for users on the go.
The 48MP main camera provides the versatility of four different lenses, while the Center Stage front camera pans and zooms to ensure you’re always in focus during video calls.
The iPhone 17 Pro and the iPhone 17 Pro Max, priced at $1,099 and $1,199 respectively, feature a completely redesigned professional-level camera system that excels in low-light conditions and provides sharper details. With a new telephoto camera offering up to eight times optical zoom—the longest ever on an iPhone—these models cater to photography enthusiasts.
Powered by the A19 Pro chip, the iPhone 17 Pro models deliver exceptional speed and efficiency, ensuring all-day battery life. Both models come reinforced with Ceramic Shield on the front and back, offering three times better scratch resistance than previous generations. Additionally, the new N1 wireless chip ensures more reliable Wi-Fi and Bluetooth connectivity, while fast charging capabilities allow users to reach 50% battery life in just 20 minutes.
Earlier this year, Apple introduced the latest MacBook Air and iPad Air, featuring more powerful chips for an improved user experience. The 2025 MacBook Air is currently on sale for $897.50, down from its original price of $999. It boasts Apple's new M4 chip, a 13.6-inch screen, and an upgraded FaceTime camera that follows users around during video calls, ensuring a seamless communication experience.
With up to 18 hours of battery life, the MacBook Air is perfect for those who need a reliable device while traveling or working remotely. Enhanced sound and Retina display further elevate the user experience.
The Apple iPad Air is available for $549, down from $599. It features the M3 chip and all-day battery life, making it an excellent travel companion. The iPad Air supports multitasking with iPadOS, allowing users to utilize Apple Pencil for writing and editing, and its bright Retina display showcases content beautifully.
Users can also invest in the Magic Keyboard for a laptop-like experience and the Apple Pencil Pro for drawing and note-taking capabilities directly on the screen.
For the latest Apple deals and product launches, stay tuned to our updates as we explore the exciting innovations from Apple.