On October 28, 2025, at Adobe MAX, the world’s largest creativity conference, Adobe (Nasdaq: ADBE) and Google Cloud unveiled a groundbreaking expansion of their strategic partnership. This collaboration aims to propel the next generation of AI-powered creative technologies, merging Adobe's extensive creative expertise with Google’s advanced AI models, including Gemini, Veo, and Imagen. This partnership promises to usher in a transformative era of creative expression for users worldwide.
The expanded partnership will enable Adobe customers—including business professionals, creators, and enterprises—to seamlessly access Google’s latest AI models directly within popular Adobe applications such as Adobe Firefly, Photoshop, Adobe Express, and Premiere. This integration not only enhances the creative process but also allows users to generate richer images and higher-quality videos with unparalleled precision and control. Adobe is committed to providing creators with flexibility and choice, reinforcing its established partner model strategy within a trusted creative ecosystem.
For enterprise customers, the collaboration extends to utilizing Google’s AI models via Google Cloud’s Vertex AI platform. Adobe’s enterprise clients can customize these models using their proprietary data through Adobe Firefly Foundry. This innovative approach empowers businesses to create brand-specific AI models that can generate high-quality content experiences at scale. Furthermore, Google’s AI models on Vertex AI ensure robust data commitments, protecting customer data from being used to train foundational models.
Adobe and Google Cloud will work together on a joint go-to-market strategy aimed at expanding access to these AI innovations for customers globally. Through coordinated marketing efforts, the companies will demonstrate how their combined capabilities can significantly enhance the creative output of business professionals, creators, and enterprises, leading to more impactful results.
Both Adobe and Google Cloud are committed to continuing their collaboration as innovation partners. Shantanu Narayen, Adobe's Chair and CEO, stated, “At Adobe, we’re leading the way to ignite creativity for all in the AI era. Our partnership with Google Cloud combines Adobe’s creative DNA with Google’s AI models, empowering creators and brands to push the boundaries of what’s possible.”
Thomas Kurian, CEO of Google Cloud, remarked, “Adobe and Google Cloud share a vision to provide the creative community with AI-powered tools that are advancing the industry. By integrating Google’s models into Adobe’s trusted ecosystem, we’re equipping everyone—from creators to large brands—with the tools necessary to enhance content creation and realize ambitious creative concepts.”
This announcement follows Adobe's recent partnership with YouTube, which aims to empower creators globally by facilitating the production of outstanding content. Through this collaboration, Adobe is set to integrate its industry-leading video editing tools from Premiere into YouTube Shorts. This new creation space, dubbed "Create for YouTube Shorts," will be available soon on the Premiere mobile app, enabling creators to effortlessly edit, publish, and share videos to reach new audiences.
Adobe is at the forefront of transforming the world through digital experiences. For more information about Adobe and its innovative offerings, visit www.adobe.com.
Google Cloud is redefining the cloud experience, offering a suite of AI, infrastructure, developer, data, security, and collaboration tools designed for both present and future needs. With its robust, integrated AI stack, Google Cloud supports organizations in transforming their operations, serving customers across more than 200 countries and territories.
For inquiries, please contact Andrew Cha at Adobe: acha@adobe.com.
This press release contains forward-looking statements under applicable securities laws, including those regarding Adobe's future AI and product capabilities. Various risks and uncertainties could cause actual results to differ materially from these statements, including factors related to innovation, competition, data privacy, and other operational challenges. For a comprehensive understanding of these risks, refer to Adobe’s most recent filings with the U.S. Securities and Exchange Commission.
