This weekend, Superman is set to lead the box office with impressive projections while new releases like I Know What You Did Last Summer and Smurfs vie for attention. Will Superman maintain its reign?
Superman, the first film from the new DC Studios led by James Gunn, is projected for a $125M-$145M opening weekend, but some sources suggest a more conservative $90M-$125M estimate. With strong unaided awareness and record presales, will reviews determine its success?
The box office faces a dire weekend as new releases 'Novocaine' and 'Black Bag' struggle to attract audiences, with projections hinting at one of the lowest-grossing weekends in recent memory.