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Cracker Barrel has unveiled a new logo that drops its iconic barrel and Uncle Herschel figure, sparking mixed reactions from loyal fans. This change is part of a broader rebranding effort, including new menu items and restaurant remodels.
Cracker Barrel's stock fell 10% after unveiling a new logo that removes traditional elements, sparking criticism from conservatives and social media. The change aims to modernize the brand amidst a larger refresh strategy.
