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Giovanni Ferrero's $3.1 Billion Gamble: How Ferrero is Reshaping the U.S. Snack Market

Giovanni Ferrero's $3.1 Billion Gamble: How Ferrero is Reshaping the U.S. Snack Market

BUSINESS - 7/11/2025

Giovanni Ferrero's latest acquisition of WK Kellogg for $3.1 billion marks a significant milestone in his mission to expand Ferrero's presence in the U.S. snack market. With a decade of strategic deals, Ferrero is transforming into a global food powerhouse while diversifying beyond chocolates.

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