Apple is making waves with its aggressive promotion of the F1 movie starring Brad Pitt, sending Wallet notifications with ticket discounts. Is this bold marketing or a misstep reminiscent of past blunders?
Superman, the first film from the new DC Studios led by James Gunn, is projected for a $125M-$145M opening weekend, but some sources suggest a more conservative $90M-$125M estimate. With strong unaided awareness and record presales, will reviews determine its success?
