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Cracker Barrel's Logo Change Sparks Political Firestorm: A Lesson in Corporate Wokeness

Cracker Barrel's Logo Change Sparks Political Firestorm: A Lesson in Corporate Wokeness

BUSINESS - 8/30/2025

Cracker Barrel's recent logo change aimed at attracting younger customers backfired, provoking a political storm led by conservative voices. After swift backlash and a drop in stock prices, the company reversed its decision, revealing the power of the MAGA movement in corporate America.

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