If you truly want to grasp the intricacies of American politics and society in the Age of Trump, it is essential to study the phenomenon of professional wrestling. Over the past decade, I have expressed this sentiment repeatedly. The recent death of wrestling legend Hulk Hogan at the age of 71 due to cardiac arrest has prompted a deeper reflection on the profound political and cultural influence wrestling has wielded, particularly in the context of Trump's presidency.
Since the mid-19th century, following the Civil War, American professional wrestling transformed from a sport-oriented pastime into a theatrical spectacle characterized by regional territories and dramatic presentations. With the advent of television and the ascent of Vince McMahon’s World Wrestling Federation (WWF) in the 1980s, the term "professional wrestling" became synonymous with the WWF brand. Notably, a 2002 lawsuit compelled the WWF to rebrand itself as World Wrestling Entertainment (WWE). The company has since expanded its influence through multiple weekly TV shows, monthly premium live events, blockbuster films, and a plethora of merchandise, embedding itself within the fabric of global popular culture, including politics.
In 2024, WWE was sold to Endeavor Group Holding Company, which also owns UFC, for a staggering $9.3 billion, underscoring the financial significance of wrestling in contemporary society.
Hulk Hogan, born Terry Bollea, emerged as a cultural icon, donning his signature red and yellow attire, complete with a boa and headscarf, while proudly waving the American flag. His catchphrases, including “Eat your vitamins and say your prayers, brother!” and his signature finishing move, the big leg drop, cemented his status in wrestling history. In the mid-1980s, Hulk Hogan became the world's most popular professional wrestler, catalyzing the phenomenon known as “Hulkamania,” which permeated the cultural landscape.
Hogan's unique partnership with Vince McMahon enabled professional wrestling to achieve unprecedented global reach. Bollea passed away at his home in Tampa, Florida, but the legacy of Hulk Hogan remains immortal.
The recent episode of WWE’s "SmackDown" paid tribute to Hogan with a traditional 10-bell salute, reflecting the deep sense of loss felt in the wrestling community. The expressions on the faces of WWE superstars conveyed the collective shock and sorrow at Hogan's unexpected death. As a lifelong fan, I too felt a profound sense of disbelief.
Throughout his career, Bollea portrayed both heroes and villains, making him a megastar in the wrestling world. Growing up in the 1980s, I witnessed firsthand the cultural significance of wrestling in my community, where it served as a unifying force across different demographics. The stories of encountering Hogan in public places were a mix of legend and reality, highlighting his larger-than-life persona.
Hogan's dramatic shift when he turned heel at the 1996 Bash at the Beach event was a shocking moment for fans. He abandoned his iconic red and yellow for all black, leading the New World Order (NWO) alongside Kevin Nash and Scott Hall, redefining his legacy once more.
As Hogan's career progressed, he faced numerous controversies, including a sex tape scandal and allegations of racism, which marred his once-universal popularity. Despite these challenges, he delivered memorable matches, including a classic encounter with Dwayne “The Rock” Johnson at WrestleMania 18.
Wrestling historian Brian R. Solomon noted the complexity of Hogan's legacy, acknowledging the harm Bollea inflicted on his reputation while affirming that Hogan was the most significant star in wrestling history. Solomon emphasized that wrestling history can be divided into two eras: before and after Hulk Hogan.
In an unexpected twist, Hogan allied with Trump during the 2024 presidential election, adapting his persona for the MAGA movement. His appearances at the Republican National Convention and Trump's rallies showcased a seamless blend of wrestling theatrics and political performance. Hogan's promo urging America to “Let Trumpamania rule again” captivated audiences, establishing a unique connection between wrestling and politics.
Trump's tribute to Hogan on his Truth Social platform highlighted their camaraderie, with Trump describing Hogan as “MAGA all the way.” This alliance has complicated the legacy of Hulkamania for many fans, raising questions about the values represented by both Hogan and Trump.
For many Americans, the embrace of a controversial figure like Trump by a beloved hero like Hogan symbolizes a deeper cultural tumult. The pairing of Hogan and Trump reflects their shared identities as characters within a hypermediated spectacle, both embodying a narrative centered on strength and power.
In the wake of Hogan's death, fans gathered to honor his legacy, transcending racial boundaries and celebrating the positive impact he had on their lives. This moment encapsulated the ongoing struggle to reconcile the complexities of Bollea's character with his real-life actions.
Barry Blaustein, director of the wrestling documentary “Beyond the Mat,” remarked on Hogan’s indelible mark on the world of wrestling, highlighting the duality of his legacy. Regardless of the controversies that surrounded him, Hogan's contributions to professional wrestling remain significant and will endure through the ages.
As we reflect on Hulk Hogan's life and career, we recognize that the world he helped shape is one we continue to navigate today. Rest in peace, Hulkster. Your influence on both wrestling and American culture will be felt for generations to come.
