Apple TV+, the streaming service known for its extensive library of original content, has officially raised its monthly subscription price from $9.99 to $12.99 for new customers, effective immediately. This price adjustment marks the first increase since a previous hike of $3 in October 2023. Existing subscribers will see this new rate reflected in their next renewal cycle.
The platform is home to critically acclaimed original series such as The Morning Show, Ted Lasso, Slow Horses, and Severance. Notably, Severance has recently garnered an impressive 23 Emmy nominations, showcasing Apple TV+'s commitment to producing high-quality content that resonates with audiences. Despite the price increase, the annual subscription rate remains at $99.99, offering a consistent option for long-term viewers.
Apple TV+ distinguishes itself from other major streaming services by not offering an advertising-supported option. This unique approach allows subscribers to enjoy an uninterrupted viewing experience, which is increasingly appealing to consumers in a market saturated with ads. As the landscape of streaming continues to evolve, Apple TV+ remains steadfast in its commitment to providing ad-free content.
In addition to its original programming, Apple TV+ has made waves with high-profile theatrical releases, such as F1: The Movie, which premiered on June 25 and is distributed by Warner Bros. This film has successfully captured audience interest and is consistently ranking in the top ten popular films. Directed by Joseph Kosinski and starring Brad Pitt, the movie capitalizes on the growing popularity of Formula 1 racing in the U.S.
Furthermore, Apple TV+ is reportedly in discussions to secure the actual rights to F1 content away from competitors Disney/ESPN. Apple CEO Tim Cook expressed excitement about the company’s ventures into the world of F1, emphasizing the record of 81 Emmy nominations received across all Apple shows. On a recent call with Wall Street investors, Cook stated, “It’s amazing to see how this and other Apple shows have captured the popular imagination.”
With its price increase, Apple TV+ aims to enhance its offerings while maintaining a strong focus on original content and viewer experience. As the platform continues to expand its library and explore new rights acquisitions, it solidifies its position as a key player in the competitive streaming industry.
