As of now, Tesla has reported a total of 1,306 units sold for the year, revealing a decrease compared to the 1,704 vehicles sold in the same period last year. This represents a drop of 398 vehicles in sales, according to recent data from NM. The decline in Tesla's sales can be attributed to several factors affecting the automotive market, particularly in Portugal.
The overall decline in automotive sales across Europe is a significant factor contributing to Tesla's reduced sales figures. In Portugal, as well as other European nations, the automotive market has experienced a downturn. This trend is not isolated; it reflects a broader pattern seen throughout the continent.
Across various European countries, including the United Kingdom, France, Spain, Sweden, and Denmark, Tesla's sales have plummeted by more than 40%. This sharp decline highlights the challenges Tesla faces in maintaining its market share amid changing economic conditions, consumer preferences, and increased competition in the electric vehicle sector.
The current sales performance of Tesla underscores the complexities of the automotive industry in 2024. With a notable reduction in unit sales, Tesla must adapt to the evolving market dynamics both in Portugal and across Europe. As the company navigates these challenges, it will be crucial to monitor how these trends develop in the coming months.
