On Monday, Google officially teased its upcoming flagship device, the Pixel 10, through a brief clip showcased on the Google Store homepage. This exciting announcement sets the stage for a full reveal scheduled at the Made by Google event in New York on August 20, 2025. The teaser video highlights the back design of the Pixel 10, featuring the iconic oval-shaped camera bar that has become a signature element of the Pixel series.
The design of the Pixel 10 follows in the footsteps of its predecessors, the Pixel 6, Pixel 7, and Pixel 8. However, a noticeable change comes with the camera bar, which now resembles an island rather than the previous edge-to-edge design. In contrast, the more economical Pixel 9A, released earlier this year, features a camera system that sits flush with the device, eliminating any camera bump. This design change reflects Google's ongoing commitment to innovation in smartphone aesthetics.
Recent months have seen a flurry of rumors surrounding the Pixel 10, including a noteworthy sighting of the device during a commercial shoot on the streets of Vancouver back in May. According to current speculation, the Pixel 10 will maintain a similar overall design as last year's models, but it promises significant internal enhancements. Notably, the new Tensor 5 chip is reported to be manufactured by TSMC using a cutting-edge 3nm process, a shift from previous Tensor chips that were produced by Samsung.
Another exciting upgrade for the Pixel 10 Pro Fold is its display, which is expected to increase brightness from 2,700 nits to a remarkable 3,000 nits. In addition, the battery capacity will see a boost, growing to 5,015 mAh, which is a 7% increase compared to last year’s foldable model. These enhancements aim to provide users with a more vibrant and longer-lasting smartphone experience.
In terms of camera capabilities, the Pixel 10 is anticipated to feature an impressive array of lenses, including a 50-megapixel Samsung GN8 wide-angle lens, an 11MP 3J1 telephoto lens (which will also serve as the selfie camera), and a Sony 13-megapixel IMX712 ultrawide lens. However, it is important to note that the Pixel 10 Pro Fold may not boast the same high-end camera setup due to space limitations inherent in foldable devices.
The Pixel 10 is almost certain to run on the latest Android 16 operating system, which will include a variety of advanced AI features designed to enhance user experience. Google has not yet provided additional comments regarding the device, but the anticipation surrounding its launch continues to build.
While Google's hardware segment remains a small fraction of its overall revenue, the Pixel series plays a vital role in demonstrating the future direction of the Android mobile operating system. Pixel phones are known for their clean user interfaces and strong computational photography capabilities, setting them apart from competitors. However, this positioning also creates tension with hardware partners like Samsung, OnePlus, and Motorola, who offer their own Android devices.
As the launch date approaches, tech enthusiasts and consumers alike are eager to see how the Pixel 10 will continue to shape the landscape of smartphones in 2025.
