This season, some divisional matchups in the NFL will hold even greater significance as Nike and the league unveiled eight new uniforms as part of the inaugural NFL Rivalries initiative. Teams from the AFC East and NFC West will showcase these special uniforms during select home games against their division rivals. The designs of these uniforms are deeply rooted in each team's legacy and local inspirations, aimed at celebrating the storied rivalries that define the league.
Taryn Hutt, NFL Vice President of Club Marketing, expressed excitement about this initiative, stating, “The unveiling of the first eight Rivalries club uniforms and fan gear marks a significant moment for the NFL, Nike, and Fanatics, as creativity and innovation merge together to deliver a new take on what it means to be a rival.” Each uniform features unique elements that reflect the team's city and heritage. Following this season, these uniforms will be integrated into the team's rotation for three years, alongside existing alternate looks. Additional rivalry uniforms are slated to debut in the upcoming seasons: 2026 for the AFC South and NFC North, 2027 for the NFC East and AFC West, and 2028 for the AFC North and AFC South.
On-field debut: September 25 vs. Seattle Seahawks
The Arizona Cardinals have designed an all-white uniform that embodies their desert environment. The texture mimics sand and dust storms prevalent in Arizona, while metallic copper elements in the number set and pant stripes pay homage to the state's metal. A reimagined state flag appears on the sleeve patch and back neck, completing the look with white pants.
On-field debut: October 5 vs. New England Patriots
Reflecting their snowy home conditions, the Buffalo Bills will sport an icy all-white uniform. This design features a crystallized buffalo logo on the sleeve, with various textures and silver trims that create a frosty aesthetic. Fans will notice a special touch with "Bills Mafia" stitched inside the back neck, complemented by matching white pants.
On-field debut: November 16 vs. Seattle Seahawks
The Los Angeles Rams introduce a midnight navy uniform that draws inspiration from the colors and patterns that come alive after sunset. This design includes pops of yellow reminiscent of the uniform worn during their first Super Bowl victory in Los Angeles. Perforated blue lights and the phrase "Rams House" inside the back neck enhance the nighttime theme, paired with similarly colored navy pants.
On-field debut: September 29 vs. New York Jets
The Miami Dolphins aim to capture speed and agility with their new dark-pitch blue uniform, accented by turbo green and orange stripes. This design reflects the essence of dolphins in the water and features iridescent aqua notes. The phrase "Go Fins!" appears inside the back neck, and the dark-pitch blue pants complete this striking look, which will debut against their historical rivals, the New York Jets.
On-field debut: November 13 vs. New York Jets
Inspired by the region's fog, the New England Patriots unveil a storm blue jersey adorned with six red stars that represent the six states in the region and their six Super Bowl victories. Reflective silver stripes symbolize the beams of light from the iconic Gillette Stadium Lighthouse. The jersey features a silver NE patch and the phrase "We Are All Patriots" inside the neckline, set to be worn with silver pants.
On-field debut: December 7 vs. Miami Dolphins
The New York Jets draw inspiration from their nickname, "Gotham City Football Club," for their dark Empire Green uniforms. This design incorporates black and gray trims and features textural graphics that symbolize the grit of New York City. Gothic font is used for the numbers, with "Gotham City Football" stitched inside the back neck, paired with green pants.
On-field debut: January 4, 2026 vs. Seattle Seahawks
The San Francisco 49ers have refreshed their brand to honor their legacy and the Bay Area. Their all-black uniform is accented with classic red stripes, while the number set features a saloon font etched in gold, reminiscent of the Gold Rush era. "Faithful" is stitched above the numbers, with "Faithful to the Bay" inside the back neck, showcasing their strong fanbase.
On-field debut: December 18 vs. Los Angeles Rams
Emphasizing their passionate fan base known as "The 12s," the Seattle Seahawks introduce a uniform that reflects the sounds of Lumen Field. The design features a soundwave-inspired pattern along the pant stripes and shoulders, with a glowing effect that resembles raindrops. A 12 is featured on the back of the neck and repeated within the numbers, highlighted against a light wolf gray background, paired with navy pants.
With these stunning new designs, the NFL is set to amplify the excitement surrounding its historic rivalries this season. Fans can look forward to witnessing these vibrant uniforms on the field as teams battle for supremacy in divisional matchups.
