This year's NFL schedule release videos have become a mix of comedy, nostalgia, and even a bit of petty rivalry. However, the Indianapolis Colts stirred up significant controversy with their Minecraft-themed video, which was swiftly removed just hours after its debut following the league-wide schedule reveal on Wednesday night. The situation escalated when the Colts issued an apology to both Microsoft, for exceeding their usage rights regarding the popular video game, and to Miami Dolphins wide receiver Tyreek Hill, whose legal troubles were mockingly referenced in the video.
Interestingly, Tyreek Hill himself seemed unfazed by the mockery, later suggesting that the Colts should have left the video up. This incident highlights an intriguing aspect of the NFL's schedule release day—teams have complete creative freedom when producing their videos. According to league spokesman Brian McCarthy, the NFL does not review these videos prior to their posting, granting the 32 clubs the liberty to express their creativity, even if it sometimes leads to controversial content.
The creativity displayed in these schedule release videos has become a staple of the NFL calendar, showcasing everything from pop culture puns to video game references. Here’s a ranking of the 2025 NFL schedule release videos that exemplify this unique tradition:
The Chargers' video cleverly combines a Minecraft theme with a humorous narrative. It features the ghost of Saquon Barkley haunting Giants fans and a plethora of memes, including a nod to Anthony Richardson. The video strikes a balance between humor and offense, making it a standout in the competitive landscape of schedule release videos.
The Seahawks celebrate their 50th anniversary with a nostalgic throwback action figure commercial. This fast-paced and original video showcases villain figures that cleverly represent the Seahawks' opponents.
In their ATL Kart video, the Falcons add fun details, such as breaking Bills’ tailgate tables and referencing Bill Belichick’s awkward CBS interview. The clever puns and visual gags elevate this release.
Brenda Song, known for her passionate sports fandom, delivers sharp jabs in the Rams' schedule release video. The inclusion of a heartfelt message to the Cardinals adds an emotional touch.
This year, the Cardinals featured linebacker Mack Wilson Sr. rapping in their schedule release video, which added a unique musical element and showcased a different side of the player.
Shifting from their previous man-on-the-street format, the Titans' “Schedule-rizi” medical info ad presents a clever and concise overview of their schedule with humorous side effects tailored to each opponent.
Taking a cue from reality TV, the Giants' video parodies contestant intros from “Love Island,” poking fun at fan stereotypes in a light-hearted way.
The Ravens' creative nod to the Apple TV+ show “Severance” cleverly incorporates elements from the series, leaving viewers both entertained and puzzled.
In a more straightforward approach, the Eagles showcase their Lombardi Trophy while humorously dismissing their opponents, embodying their status as reigning Super Bowl champs.
The Chiefs' “Chiefs Cab” game show-style video, while engaging, felt a bit staged despite having fun trivia and interactive elements.
The Vikings’ video features tattoos that blend fandom with their opponents' symbols, leaving viewers curious about the participants involved.
In a humorous twist, the Bills include an AI reference with NBA legend Allen Iverson, showcasing their clever wordplay in the schedule reveal.
The Saints mock coach-speak clichés by introducing an "Angry Translator," adding a fresh and candid perspective to their schedule release.
Combining a classic movie reference with notable Texans fans, the Texans' video was entertaining yet retained a playful tone.
Focusing on their new coach, the Bears' video had potential but lacked direct ties to the schedule, which could have enhanced its impact.
Using a "Roller Coaster Tycoon" theme, the Commanders creatively model their opponents as amusement park rides, but lacked deeper references.
The Panthers' top-secret schedule unveiling took a quirky turn but ultimately felt less engaging than expected.
The Packers' video, featuring RB Josh Jacobs' dream, was filled with star power but left many viewers confused.
Although the 49ers utilized a vintage video game theme, it felt underwhelming amidst a sea of creative competition.
The Raiders' video gave off “The Office” vibes but lacked excitement, despite some entertaining bloopers.
Featuring fitness influencer Ashton Hall, the Jaguars' video aimed for a viral appeal but failed to resonate strongly.
With a complex narrative structure, the Jets’ video had potential but could have benefited from more enthusiasm.
The Broncos provided a memorable yet confusing video that didn’t align well with their schedule.
Jon Gruden’s lengthy unboxing video lacked excitement, despite his engaging personality.
The Steelers’ “Sacking Sasquatch” mission was entertaining but ultimately fell flat due to a lack of unique references.
While the Cowboys’ live stream featured star players, its lengthy format may have deterred viewers.
The Lions’ city tour concept lacked a personal touch, making it feel less engaging than it could have been.
Dave Portnoy’s “emergency press conference” was entertaining but hard to follow, overshadowing the schedule reveal.
The Dolphins’ visually appealing video ultimately came off as unremarkable.
The Browns’ schedule reveal confused both players and fans, lacking clarity and coherence.
The Bengals' video began strong with Joe Burrow but descended into confusion, leaving viewers perplexed.
Finally, the Colts’ initial video removal placed them at the bottom of the rankings. Their follow-up “Guess Who” video struggled to redeem the earlier misstep.
As the NFL continues to innovate in its marketing efforts, the schedule release videos will remain a unique and entertaining tradition, reflecting the creativity and spirit of each franchise.
