This NFL season, kickoff returns are anticipated to see a significant rise due to a recent rule change incentivizing kickers to avoid sending the ball into the end zone. The new regulation, passed today, mandates that the ball will be spotted on the 35-yard line following kickoffs that result in touchbacks.
In the previous season, the NFL introduced the “dynamic” kickoff, where touchbacks were marked at the 30-yard line. However, with the latest amendment, the league is shifting its focus to encourage more returns. Last year, approximately one-third of kickoffs were returned, with many ending in touchbacks as teams opted for safer plays. This year, the NFL projects that nearly two-thirds of kickoffs will be returned, as teams reassess their strategies regarding field position.
As a result of this rule change, kickers who can accurately place the ball just short of the end zone will become increasingly valuable. This new approach emphasizes precision over sheer power, meaning that kickers who can consistently execute this strategy will be in high demand. Conversely, kickers known for their ability to produce a high number of touchbacks may find their value diminishing.
In addition to the recent kickoff rule change, the NFL has also postponed discussions on another rule change related to onside kicks. This topic will continue to be examined, with a likely vote scheduled for May. The ongoing evaluation of kickoff strategies reflects the league's commitment to enhancing the safety and excitement of the game while adapting to the evolving dynamics of football.