Zach Cregger's horror film 'Weapons' dominated the box office with a $42.5 million opening, while Disney's 'Freakier Friday' brought in $29 million. Both films leveraged viral marketing for success.
'Weapons,' a chilling horror film, and 'Freakier Friday,' a hilarious body swap comedy, topped the box office this weekend, marking a successful end to the summer movie season. Discover how these films performed and their impact on the industry!
