Apple's smartwatch shipments fell by 19% in 2024, marking five consecutive quarters of decline. The absence of a new SE model and minimal upgrades on the Series 10 contributed to the slump, while competitors thrived.
Global smartwatch sales have declined for the first time, primarily due to a significant drop in Apple Watch shipments. The absence of new features and competition from Chinese brands like Xiaomi are key factors in this sales slump.
