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Samsung's Bold Strategy: Why They're Willing to Lose Money on New Foldable Phones

Samsung's Bold Strategy: Why They're Willing to Lose Money on New Foldable Phones

TECHNOLOGY - 7/11/2025

Samsung's TM Roh reveals a surprising strategy: the company is willing to absorb costs on its new foldable smartphones to boost shipments. Despite rising production expenses, Samsung is keeping prices down to enhance market penetration, especially against Huawei's growing dominance.

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