Dollar General reports a 2.4% rise in same-store sales, surpassing expectations as higher-income shoppers flock to the retailer for value. The company is adapting to tariffs while raising its fiscal guidance for 2026.
In a surprising twist amid economic uncertainty, Dollar General has raised its financial forecast, reporting a 2.4% sales increase as shoppers flock to dollar stores for better deals. CEO Todd Vasos shares insights on changing consumer behavior and tariff impacts.
With new tariffs and the end of de minimis, shoppers like Deborah Grushkin are rushing to buy before prices soar. Experts warn of potential failures for smaller businesses and the end of affordable online deals.
As consumer spending is expected to drop, retailers are leveraging President Trump's trade war to entice shoppers with urgent promotions. Brands like Bare Necessities and Beis are creatively navigating the uncertain tariff landscape to boost sales now.
