Cracker Barrel's customer visits plummet by 8% following a controversial logo change. The chain faces continued decline, prompting a reevaluation of its transformation plans and marketing investments.
Cracker Barrel has suspended its restaurant remodels and reverted to its classic branding after facing backlash over its new logo and layout, which even caught the attention of Donald Trump. Customers voiced their love for the vintage Americana aesthetic, prompting the chain to rethink its modern approach.
Cracker Barrel has unveiled a new logo that drops its iconic barrel and Uncle Herschel figure, sparking mixed reactions from loyal fans. This change is part of a broader rebranding effort, including new menu items and restaurant remodels.
