Cracker Barrel faces backlash over its new logo featuring only the chain's name, dropping its iconic imagery. Despite the uproar, the company is committed to its rebrand while honoring its heritage.
Cracker Barrel has unveiled a new logo that drops its iconic barrel and Uncle Herschel figure, sparking mixed reactions from loyal fans. This change is part of a broader rebranding effort, including new menu items and restaurant remodels.