Roku users are encountering autoplaying ads for movies like Disney's Moana 2 when turning on their TVs. This unexpected behavior is part of a test by Roku, raising questions about user control over ad settings.
Roku device owners are outraged after an unskippable Moana 2 trailer played upon starting their devices, sparking backlash about the company's advertising tactics. Users express frustration over intrusive ads as Roku navigates monetization strategies.
Roku is testing unskippable video ads that play before users access their home screen, causing outrage among customers who threaten to abandon the platform. Will Roku's ad strategy backfire?