Ford is making waves in the electric vehicle market with a bold $5 billion investment to produce a midsize electric pickup truck priced around $30,000. This move aims to attract a wider range of consumers, challenging the existing high-priced EV market.
Ford has announced a groundbreaking $2 billion investment in its Louisville plant to produce affordable electric vehicles, creating nearly 4,000 jobs. The first model, a midsize electric pickup, is set to launch in 2027, aiming to mirror the iconic Model T's price.
