Cracker Barrel has unveiled a new logo that drops its iconic barrel and Uncle Herschel figure, sparking mixed reactions from loyal fans. This change is part of a broader rebranding effort, including new menu items and restaurant remodels.
Cracker Barrel's stock fell 10% after unveiling a new logo that removes traditional elements, sparking criticism from conservatives and social media. The change aims to modernize the brand amidst a larger refresh strategy.
After nearly ten years, the company has unveiled a brand new logo, signaling a significant shift in its branding strategy. This change is set to redefine its corporate identity and engage consumers anew.
