In a heated exchange at the Skift Global Forum, Frontier Airlines CEO Barry Biffle defended his airline's discount model against United's Scott Kirby, who claimed it is dying. Biffle highlighted Frontier's lower costs and customer focus amid rising competition and operational challenges.
Spirit Airlines, struggling to return to profitability since its 2019 bankruptcy, is facing tough choices ahead. With staffing cuts and reduced flight capacity, analysts suggest a possible merger with Frontier could be on the horizon.
