U.S. cereal sales are in a decades-long decline, but Ferrero Group's acquisition of WK Kellogg may change the game. Experts explore the reasons behind this trend and the potential for revitalization in the cereal market.
Ferrero Group has announced its acquisition of WK Kellogg for $3.1 billion, aiming to boost its North American presence. This strategic move includes all of Kellogg's manufacturing plants and beloved cereal brands.
