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Cracker Barrel Shares Plunge 10% Amid Controversial Logo Change

Cracker Barrel Shares Plunge 10% Amid Controversial Logo Change

BUSINESS - 8/21/2025

Cracker Barrel's stock fell 10% after unveiling a new logo that removes traditional elements, sparking criticism from conservatives and social media. The change aims to modernize the brand amidst a larger refresh strategy.

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