Cracker Barrel's recent logo change aimed at attracting younger customers backfired, provoking a political storm led by conservative voices. After swift backlash and a drop in stock prices, the company reversed its decision, revealing the power of the MAGA movement in corporate America.
Investors must consider 'wokeness' as a critical risk factor, as seen in Cracker Barrel's recent stock plunge following a controversial rebranding. Discover the insights that could shape your investment strategy.