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Howard Schultz Cheers on Brian Niccol's 'Back to Starbucks' Strategy

Howard Schultz Cheers on Brian Niccol's 'Back to Starbucks' Strategy

BUSINESS - 6/11/2025

Former Starbucks CEO Howard Schultz expressed his enthusiasm for current CEO Brian Niccol's 'back to Starbucks' strategy, aiming to rejuvenate the company's culture and boost slumping sales during a key leadership event in Las Vegas.

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