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E.l.f. Beauty Faces Stock Plunge Despite Rhode's Promising Sales Boost

E.l.f. Beauty Faces Stock Plunge Despite Rhode's Promising Sales Boost

BUSINESS - 11/5/2025

E.l.f. Beauty's acquisition of Hailey Bieber's Rhode is projected to add $200 million to annual sales, but disappointing guidance led to a 29% stock drop. Can Rhode save E.l.f. from its fiscal woes?

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