Hailey Bieber's makeup brand, Rhode, has been sold to e.l.f. Beauty for up to $1 billion. With rapid growth and online popularity, this deal marks an exciting new chapter for the celebrity's beauty line.
Ulta Beauty's new CEO Kecia Steelman faces a challenging 2025 as the company forecasts flat sales growth and lower earnings. Despite a strong holiday quarter, the retailer anticipates a rocky year ahead amid increasing competition.