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Ulta Beauty Faces Tough Times Ahead: 2025 Forecasts Signal Weakness

Ulta Beauty Faces Tough Times Ahead: 2025 Forecasts Signal Weakness

BUSINESS - 3/14/2025

Ulta Beauty's new CEO Kecia Steelman faces a challenging 2025 as the company forecasts flat sales growth and lower earnings. Despite a strong holiday quarter, the retailer anticipates a rocky year ahead amid increasing competition.

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