Former Starbucks CEO Howard Schultz expressed his enthusiasm for current CEO Brian Niccol's 'back to Starbucks' strategy, aiming to rejuvenate the company's culture and boost slumping sales during a key leadership event in Las Vegas.
Starbucks reported disappointing earnings, with same-store sales declining for the fifth consecutive quarter. However, CEO Brian Niccol claims the company's 'Back to Starbucks' strategy is starting to show promise. Discover the details behind the numbers!
Starbucks is laying off 1,100 corporate employees as part of a restructuring plan to drive greater impact and efficiency. CEO Niccol leads the 'Back to Starbucks' effort amidst financial challenges.