In a groundbreaking move, the Justice Department mandates that Google sell its ad exchange to dismantle its alleged illegal monopoly, shaking the foundations of digital advertising. What does this mean for the tech giant and the industry?
The Justice Department demands Google sell off its Ad Exchange and DFP to tackle its illegal monopoly. A court ruling could change the digital ad landscape forever!
In a pivotal ruling, Judge Leonie Brinkema found Google liable for maintaining monopoly power in ad markets. As the tech giant plans to appeal, the future of its ad business hangs in the balance.
