Apple enthusiasts visiting the renowned Fifth Avenue store in New York City experienced a delightful surprise this week. Following an engaging panel discussion on the acclaimed Apple TV+ series Severance, Apple CEO Tim Cook and Hollywood star Brad Pitt took to the stage to promote the much-anticipated Apple Original Film F1 The Movie.
The event commenced with an earlier panel featuring cast members from Severance, who participated in a thought-provoking conversation moderated by Entertainment Tonight host Nischelle Turner. Actors Adam Scott, Patricia Arquette, Britt Lower, Tramell Tillman, Dichen Lachman, and Jen Tullock delved into the intricacies of the show’s second season, which recently concluded after a lengthy hiatus following its Emmy-winning premiere.
Transitioning to the highlight of the evening, Brad Pitt joined Tim Cook on stage to promote F1 The Movie, a racing drama set to hit theaters and IMAX screens on June 27. Pitt described the film as the “most visceral racing film ever made,” capturing the essence of high-speed racing.
During the event, Tim Cook emphasized the innovative use of iPhone camera technology that played a pivotal role in filming the movie's stunning high-speed, in-car sequences. This highlights Apple’s commitment to advancing cinematic experiences through technology.
The evening concluded with an exclusive screening of the film’s latest trailer, offering attendees a thrilling preview of the action-packed, IMAX-focused cinematography that Apple and Warner Bros. are counting on to draw in audiences. Directed by Joseph Kosinski (known for Top Gun: Maverick), and produced by Jerry Bruckheimer (famed for Remember The Titans) and Lewis Hamilton, the film follows Brad Pitt as a veteran Formula 1 driver making a dramatic comeback to the racing world.
As for Severance, both seasons are currently streaming on Apple TV+, continuing to garner critical acclaim and attract a growing fanbase. Excitingly, discussions are underway for two potential spinoff series, in addition to the production of a highly anticipated Season 3.
