Introducing Jordan, the AI-powered digital twin of former British glamour model Katie Price, who doesn't eat, sleep, or breathe but is capable of remembering and desiring you. This groundbreaking technology allows fans to pay for personalized interactions with Jordan, who acts out their "uncensored dreams." Price, who gained fame in the late 1990s as a peroxide-blonde tabloid model and Playboy cover star, described the experience as “looking at me years ago.” In an exclusive interview with CNN, she stated, “It’s my voice. It’s literally me. It’s me.”
On June 9, Price joined a unique platform called OhChat, an innovative startup that has gained traction in just eight months. OhChat specializes in creating lifelike digital doubles of public figures, allowing users to engage in intimate and personalized experiences with these AI avatars. The platform has already attracted approximately 200,000 users, primarily from the United States, and promises to deliver "spicy fantasies" through its AI-driven avatars.
OhChat operates at the intriguing intersection of AI, fame, and fantasy, where simulated intimacy is readily available and monetized. Unlike platforms such as OnlyFans, where users pay for adult content from real creators, OhChat offers a new twist on digital interaction that raises ethical concerns about the future of human connection and the potential exploitation of creators.
CEO Nic Young describes OhChat as the “lovechild between OnlyFans and OpenAI.” Once activated, these AI avatars operate autonomously, providing subscribers with "infinite personalized content." For instance, Jordan is marketed as “the ultimate British bombshell,” and users can choose from a tiered subscription model: $4.99 per month for unlimited texts, $9.99 for capped access to voice notes and images, or $29.99 for unlimited VIP interaction. Price, like other creators on the platform, retains an impressive 80% of the revenue generated by her AI avatar, while OhChat takes the remaining 20%.
Young emphasized the platform's potential for creators, stating, “You have literally unlimited passive income without having to do anything again.” Since its launch in October 2024, OhChat has signed on 20 creators, including notable figures like “Baywatch” actress Carmen Electra, with some already earning thousands of dollars per month.
To develop a digital twin, OhChat requires creators to submit 30 images and engage in a 30-minute conversation with a bot. The platform utilizes Meta’s large language model to generate the digital replica “within hours.” Price's AI avatar, Jordan, is designed to mimic her voice, appearance, and mannerisms, allowing her to engage in sexting, send voice notes, and provide on-demand intimacy effortlessly. Price remarked on the accuracy of her digital twin, noting how it captures her movements, characteristics, and personality.
Jordan is classified as a “level two” avatar on the platform's internal scale, indicating that interactions can include sexualized chats and topless imagery without full nudity or simulated sex acts. Creators have the authority to select the level of intimacy for their avatars, and Price expressed that her digital counterpart has made her feel "empowered" by providing a constant connection that surpasses her subscription-based OnlyFans account.
The advent of AI avatars like Jordan brings forth significant ethical questions about the implications of digital labor and emotional connections. Experts like Sandra Wachter, a professor at the University of Oxford, have raised concerns about the social benefits of incentivizing and monetizing human-computer interactions that masquerade as emotional discourse. The risks are compounded when fans develop emotional attachments to these simulations, leading to questions about the potential for addiction and the impact on real-life relationships.
Young acknowledges the ethical complexities involved in this industry, suggesting that while it can be misused, OhChat operates within strict guidelines. Each creator signs an agreement that outlines the behavioral rules for their digital twin, including the level of sexual content permitted. Avatars can be revoked or deleted at any time, ensuring that creators maintain control over their digital representations.
As Young envisions a future where digital duplicates become standard for creators, he expressed confidence that every celebrity will eventually have an AI version of themselves. “I can’t imagine a future where every creator doesn’t have a digital twin,” he said, emphasizing OhChat’s role in making this a reality. While the platform offers innovative opportunities for creators and fans alike, it also encourages ongoing discourse about the ethical implications of AI technology and its role in shaping human connections.
