Justin Bieber is gearing up for the release of his much-anticipated new album, as confirmed by The Hollywood Reporter. The pop sensation's seventh studio album is scheduled to drop on Friday, July 11, through Def Jam Records, according to insider sources. While a representative for Bieber has not responded to requests for comments, Def Jam has also chosen not to elaborate on the upcoming release.
Bieber recently traveled to Iceland in late April to put the finishing touches on his new album, marking his first release since 2021’s Justice. During his time in Iceland, the artist engaged in creative jam sessions and enjoyed a collaborative atmosphere with various musical partners, giving him the opportunity to "vibe out" and refine his sound, as reported by insiders.
As excitement builds, a billboard in Iceland featuring Bieber alongside the word “Swag” has begun to go viral on social media. While it remains uncertain if “Swag” is the title of the album, it has certainly caught the public's attention. The same billboard has also appeared in Los Angeles, generating further buzz. Additionally, Bieber has shared multiple photos and videos on his Instagram account that hint at the album’s tracklist, with a recent post from June 30 showcasing what appears to be a final mix in ProTools.
Throughout the album's production, Bieber has hosted various jam sessions at his home in Los Angeles. Notable attendees included his longtime DJ Tay James, musical director HARV, and collaborators such as SZA co-writer Carter Lang and Australian artist Eddie Benjamin. The album is expected to feature collaborations with artists like Gunna, Sexyy Red, and Cash Cobain, all of whom Bieber has recognized on social media recently.
This upcoming release marks a significant moment for Bieber, coming four years after his last album. Since then, his life has undergone substantial changes, including welcoming a child with his wife, Hailey Bieber, last year. On the professional front, he parted ways with his longtime manager Scooter Braun in 2023. Braun has recently announced his resignation as CEO of Hybe America, which adds another layer of evolution to Bieber's career.
According to earlier reports from THR, Bieber and Braun recently settled their financial matters, particularly a debt incurred from the cancellation of Bieber’s Justice tour in 2022. This debt stemmed from an obligation to the tour’s promoter, AEG, after Bieber failed to fulfill his contractual duties, resulting in a $40 million advance and more than $20 million owed to AEG. Braun's company had previously covered this debt through a loan, highlighting the complex financial relationship they shared.
With the upcoming album, Bieber aims to showcase his growth as an artist while reflecting on the significant changes in his life. Fans eagerly await the release, and with the exciting collaborations and creative processes involved, it promises to be a noteworthy addition to his discography. As the release date approaches, the anticipation for Justin Bieber's new album continues to rise.
