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Chloe Malle Takes the Helm at American Vogue: A New Era of Fashion Media

9/2/2025
Vogue has appointed Chloe Malle as the new head of editorial content, succeeding Anna Wintour. Malle aims to adapt Vogue's strategy in a competitive fashion landscape while benefiting from Wintour's mentorship.
Chloe Malle Takes the Helm at American Vogue: A New Era of Fashion Media
Chloe Malle steps into the role of head of editorial content at American Vogue, succeeding Anna Wintour and focusing on a healthier audience in the evolving fashion media landscape.

Chloe Malle Appointed Head of Editorial Content at American Vogue

Vogue, the leading authority in fashion media, has announced a significant leadership change. On Tuesday, the company revealed that Chloe Malle will take on the role of head of editorial content for American Vogue. This announcement comes just two months after the iconic Anna Wintour decided to step back from the day-to-day editorial responsibilities of the magazine. Wintour will now focus on overseeing global content for Vogue and its parent company, Condé Nast.

Although Malle has officially assumed control of American Vogue, she will continue to report directly to Wintour, ensuring a seamless transition and continuity in vision. In her statement, Malle expressed her excitement, saying, "Fashion and media are both evolving at breakneck speed, and I am so thrilled — and awed — to be part of that. I also feel incredibly fortunate to still have Anna just down the hall as my mentor."

Malle's Journey with Vogue

Chloe Malle's journey with Vogue began in 2011 when she joined as a social editor. In her most recent role as the editor of Vogue's website, she successfully oversaw double-digit growth across all key metrics. Malle has also been pivotal in enhancing Vogue's wedding coverage, most notably with the June 2025 cover featuring Lauren Sánchez ahead of her marriage to Jeff Bezos.

Notably, Malle is the daughter of television star Candice Bergen, which adds another layer of interest to her profile. As she steps into her new role, Malle faces the challenge of navigating the current landscape of the print fashion industry. The once glamorous era of Condé Nast editors dining lavishly at the company's expense is a thing of the past. Vogue now competes with a plethora of fashion influencers for audience engagement.

Malle's Vision for the Future

In an interview with The New York Times, Malle outlined her vision for the future of American Vogue. She emphasized the importance of cultivating a more direct, smaller, and healthier audience. This approach aims to strengthen the magazine's connection with its readers in a time when the fashion media landscape is rapidly changing.

"Chloe has long been one of Vogue's secret weapons when it comes to tracking fashion," Wintour stated. "Like the best designers, she understands fashion's big picture, its role in shaping not just what's on the runway but also the changing fabric of modern life." As Malle takes the helm, the fashion community eagerly anticipates how her leadership will shape the future of American Vogue.

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